Concept | Film Production
Handing down the pen to ordinary people has of course both pros and cons to it. Some of the most obvious cons - like slanted and biased reporting - is nothing new under the sun one might argue, which makes it the viewer’s responsibility to cross check and evaluate every news report, irrespectively.
Nevertheless is the internet literally inundated by independent do-it-yourself reporters, observers and story collectors. The news media climate is seeing a diversification rarely seen before and as the world is changing, the old media outlets need not only to catch up but also to lead the change itself.
It is not a matter of competition; it’s a matter of cooperation. In many parts of the world, the freedom of expression is sternly subjugated to the oppressive and paranoid governmental controls and laws.
Let then the beacons of freedom and inclusion lead the way into the future by stating a good example. The redistribution of power and space has given everybody the opportunity to, not only take part, but also shape the news media climate in all of its existing parts. Learn from the people, the voices coming from the grass roots, from the field, in the midst of happenings.
Let us create networks together.
Sweden is known in the world as one of those beacons and SVT (Sveriges Television), as the biggest public broadcasting network in the country has a special responsibility to maintain and cherish this legacy. But as linear TV is loosing its attraction amongst the young audience, the time has come to seek new ways to lure ‘em back and if you can’t bring Mohammed to the mountain...bring the news to the kids.
Introducing a global network of reporters, storytellers and aficionadas called WorldWatchers, are we connecting the well-established apparatus of SVT’s news portals with the highly present grass root voices.
A WorldWatcher is someone out there, someone with a perspective on the city, area and country he or she lives in. Devoted to the cause and eager to share news and other valuable content to the Swedish audience.
The regular correspondents connect with their own networks of Watchers in the regions and continents they work from. Within the region network, information and coverage are spread and shared through hashtags, Facebook, Instagram, Youtube, Twitter and on SVT’s website. A Watcher might also be contacted by the regional network to be sent out on missions to collect certain stories or cover an event.
The clips with most likes, views and shares (virality) will be included in the regular TV program Korrespondenterna.
On SVT news website, a special WorldWatcher page will be established where all Watchers could set up a profile and share and interact with visitors. The forum is open for everyone and stories that are broadening the current view are welcomed in. This will diversify the story that are being told and gives it a healthy 360° perspective.
The point with a global interactive network of storytellers is equality. Suddenly, a friend of a friend, a cousin or maybe even you will take part of this movement where knowledge is spread from nooks and crannies of Brazilian favelas all the way to your class mates Facebook feed.
As of today, not many established news media outlets are inviting the DIY initiatives out there to share their content on bigger platforms, which might be hinting the lack of understanding for the public gold mine of storytelling. With the WorldWatcher network, SVT is taking the step into the future by amalgamating and linking the foreign correspondents with Swedish citizens in their adjacency.
We believe that the interest of in depth news coverage is in fact out there. We also believe in the young audience and by establishing a constant flow of information in the social media sphere, SVT will be given the chance to interact with its lost crowd.
The possibilities are endless.
The time has come to invite the audience by turning digital.
Hyper Island 2015